​
​
​
Pass
Given the difference in the ICP profiles, having some segments tailor made for each of these ICPs can be quite benefitial.
Pass: In order to get the most out of this, it will be essential to ensure that there is the right sort of content, tailor made around the varied interests of the group.
Pass: Geography to be key for actual success
Generate 500 New Qualified Sales leads (industries) in 6 Months.
Discover Type Event -> Considering the long cycle and the number of stakeholders involved in the decision making process of most organisations, it is important to also build in a component of engagement.
​
​
If we pick Best Sustainability practices as the general topic then the attendee will realise the easy ways with which they can adopt these in their organisations Resulting in More adoption of these in general and Renewable energy with SafEarth in particular.
​
​
From the above, it is clear that the main outlook of the IAPs is going to be how they can reduce their costs while becoming more sustainable.
IAPs are going to approach this from 2 perspective:
This is why a dual approach makes most sense ie a user telling about their journey of implementation and a service provider giving the gyan on the fundamentals.
​
​
A Series of masterclasses, tailored around sustainability, given over a 6-8 weeks period and focused on 1 aspect of sustainability.
Week: (Sit Down with the team and brainstorm in the main agenda items and the specific potential topics in that agenda item).
Format of Each of the masterclasses:
T-15:
T-0:
T+5:
T+15:
T+30:
T+35:
T+45:
T+60:
T+75 - 80:
​
For the scope of this Document, we are going to take 1 of these events now, and talk about this in absolute detail.
Energy Consumption ->
Event Objective: Get people to sign up with SafEarth for a solar evaluation
If we pick Reducing Solar Costs, increasing project Savings as the topic then the attendee will realise how they can save massively by shifting to renewable energy Resulting in them inquiring with SafEarth to evalaute their solar savings potential.
Demand Side
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​
From the above analysis, getting someone from the Ather Team, seems like a great option. We will target someone at the factory level : Plant head or Maintaince Head, in order to get an authoritative user, who can talk about the actual journey.
​
​
Supply Side
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​
For the Supply side, we will target Jyothi Gulia. Even though she is not a potential user, there is a lot of potential collaboration opportunities with us. More improtantly, she has a huge online following and allows us the chance to get some additional interest and traffic.
​
​
T-15:
T-0:
T+5:
​
T+15:
T+30:
​
T+35:
T+45:
T+60:
T+75 - 80:
​
​
​
Post Event:
Ateendees get an email with the checklist to see if they could use solar, and see if their are low hanging fruits in reducing their electricity costs.
Ateendees get an email about the next Webinar as a part of the masterclass and invite a friend to it.
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